Creative introductions
The style I (and many others I suppose) refer to as “the pitch” is when you introduce a site in a visually prominent and very succinct way. My biggest frustration with some sites is not being able to tell what they are selling or represent with out trying to hard. If I can’t figure out why I am on your site, I am out of there. These sites might not spell it out so literally, but they do try to draw you in and retain your attention by starting off with some sort of introduction.
http://webexpedition18.com/articles/showcase-of-creative-introductions-in-web-design/
